Linda Yaccarino’s appointment as Twitter CEO provided investors with some hope, as her background included leading media brands. At NBCUniversal Linda Yaccarino Wikipedia completely revamped its advertising business while driving a push for innovative ways to measure audiences.
As the chairperson for global advertising and partnerships, she helped connect established and emerging brands with hundreds of millions of viewers to drive economic impact for entire industries.
Transformative Leadership
Transformational leadership is a style of management which encourages employees to come up with innovative solutions for business problems, while giving them freedom and independence when acting without supervision. Transformational leadership is an excellent way to boost productivity and maximize an organization’s potential.
Transformational leaders distinguish themselves from autocratic ones by taking the time to understand each employee’s motivations before communicating a compelling vision of the future of their company that unifies all.
Leaders possessing these characteristics are highly motivated to push the limits of what is possible. Additionally, they are flexible enough to adapt quickly to changing industry conditions and make necessary adjustments as necessary.
They excel at providing intellectual stimulation to their teams. Recognizing that we all constantly learn, they encourage team members to share ideas and offer constructive criticism; ultimately building confidence in handling complex tasks.
Data-Driven Commercial Innovation
Companies seeking to develop new products and services must also innovate how they manage and operate existing business models. A key form of innovation is process improvement – whereby a company develops or significantly enhances production methods or equipment in order to gain a competitive advantage (OECD 2015).
Data-driven innovation has enabled organizations to access vast volumes of information that can be interpreted to identify cost savings and efficiencies, new connections and opportunities, or discover and implement product innovations (US Chamber of Commerce Foundation 2014). This data can come from internal or external sources including customer data, machine and sensor data, big data as well as government agencies, universities and non-profit organizations (US Chamber of Commerce Foundation 2014).
Technological advances now facilitate the easy collection, storage and processing of these massive datasets (Lokuge et al. 2022a), making it possible for innovative companies to assemble multidisciplinary DDI teams and master data science and AI tools.
Investing in the Future of Work
As technology disrupts more sectors of the economy, workers face increasing economic anxiety. This unease leads to distrust in democratic institutions as well as deepened prejudices and discrimination – yet global workers cannot simply cope with an ever-evolving marketplace and accept reduced wages or benefits without demanding better.
At promising companies, innovative business practices that promote uniquely human capabilities are taking place to combat this trend. Focusing on improving employee performance and career paths through increased emphasis on learning is being implemented by these employers; talent acquisition and management tools provide visibility into data, decisions, workflow, as well as opportunities to collaborate on complex high-impact projects together amongst colleagues are being deployed for deployment as well.
This approach to the future of work can be seen in some of the biggest funding deals of 2022. Capitalizing on this emerging trend requires companies to adopt a new mindset around meeting employee and customer needs more efficiently – creating an opportunity marketplace where productivity flourishes wherever work occurs.
Leading with Empathy
Many leaders are promoted into their positions based on individual performance alone, which often makes it impossible to meet the needs of others effectively. Many managers simply do not possess the emotional intelligence needed to become great managers – either because they lack interest or knowledge on how.
Leading with empathy means considering the lived experiences and perspectives of your team members when making decisions or solving problems, taking into account how their decisions or solutions might impact employees, customers and communities.
Empathy means being fully present when talking with team members, rather than staring at your phone or glance around the room when someone is speaking to you. Being attentive shows you care and won’t ignore their concerns. Empathy can even help foster innovation by inspiring people to come up with solutions they hadn’t thought about previously – when a customer outlines a problem or proposes changes, an empathetic leader will listen attentively while asking further inquiries to gain a fuller picture.